For many people, a career in care isn’t where they start, it’s where they choose to be. Tracy, Wellbeing Lead at Meadowview Care Home, is a powerful example of how skills from a corporate career can translate into deeply meaningful work that makes a real difference every single day.
A Strong Corporate Foundation
Before joining Ashberry Healthcare, Tracy built an impressive career across the retail, banking and insurance sectors. Her roles focused heavily on customer experience, employee engagement and operational effectiveness, including her most recent position as Head of Operational Effectiveness for an Insurance firm.
“I led teams across planning, change management, continuous improvement, customer experience and service delivery, including an offshore team in India. I managed around 80 people, with a strong focus on leadership and engagement.”
While her career was successful, Tracy’s motivations began to shift on a more personal level.

A Personal Turning Point
Tracy’s decision to move into care was shaped by her experience caring for her mum, who was diagnosed with Alzheimer’s in 2015 and sadly passed away in 2021.
“It was a privilege to care for my Mum. After she passed, it made me think very differently about what I wanted from work. I wanted something more rewarding, a role where I could give back, especially to people living with dementia.”
Although Tracy had always worked in people-focused roles, her move into care allowed her to make a difference face to face, every day.
What Making a Difference Really Means
As Wellbeing Lead, Tracy’s impact isn’t measured in spreadsheets or reports, it’s measured in confidence, connection and moments of joy.
“Making a difference can be as simple as a one-to-one chat in a quiet space, or supporting someone who feels overwhelmed when they first arrive at Meadowview. Time, listening and speaking with clarity are so important.”
Tracy tailors wellbeing activities around each resident’s preferences, recognising that there is no one-size-fits-all approach.
“Music, animal therapy, crafts, baking, outdoor activities and being part of the community- different therapies work for different people. Identity is key. Just because someone lives in a care home, they shouldn’t lose who they are or their life story.”
Fulfilment Beyond Compare
When asked how her current role compares to her previous corporate positions, Tracy is clear.
“This role exceeds my personal fulfilment. It’s challenging, but creating a smile, hearing ‘thank you’, or being told ‘I’ve had a lovely day’ makes all the difference.”
Some of the most meaningful moments come from everyday activities – laying tables for dinner, folding laundry, or simply spending time talking.
“Resident stimulation is so important. You can genuinely see improvements in cognitive behaviours when people feel engaged and valued.”

Moments That Matter
One recent experience stands out.
“A resident joined Meadowview feeling very overwhelmed and distressed. We spent time walking, getting fresh air, and understanding her likes and dislikes. Recently, during a music therapy session, she confidently sang a song in front of everyone. Afterwards she thanked me for a lovely day. Moments like that are incredibly rewarding.”
Tracy also values the trust and collaboration within the team.
“My colleagues come to me for ideas or support with residents. That makes me feel really valued.”
A Supportive Culture at Meadowview
Tracy describes the culture at Meadowview, and within Ashberry Healthcare, as happy, caring and supportive, underpinned by the organisation’s values of Compassion, Integrity and Loyalty.
“In care, support can’t wait. If a resident or colleague needs help, it’s in that moment, not tomorrow or next week. That immediacy creates a really strong sense of teamwork.”

Bringing Corporate Skills into Care
Tracy believes her previous experience has strengthened her impact in care.
“My organisation skills, drive for continuous improvement and ability to land change have really helped. I’m always striving to improve the environment and involve the whole team in that journey.”
Ashberry Healthcare has supported her development by listening to ideas, involving her in dementia strategy sessions, and encouraging her through Dementia Interpreter training.
Advice for Career Changers
For anyone coming from a corporate background and wondering if care is for them, Tracy offers reassurance.
“You can absolutely align your previous skills with a role in care. Coming from a different background helps you see things differently and ask ‘why’. The job satisfaction comes from adding real value, I would definitely recommend it.”
Three Words That Sum It All Up
When asked to describe working at Meadowview in three words, Tracy chose:
- Rewarding – “Every day you’re giving back to residents.”
- Kindness – “The care and kindness between residents and colleagues is incredible.”
- Challenging – “In a good way, there’s always something to improve, and that links back to how rewarding it is.”
Looking Ahead
What excites Tracy most about her future at Meadowview is the opportunity to continue enriching residents’ lives.
“Creating an improved care home experience, staying connected to what’s happening in the industry, and making sure we’re recognised for the great work we do, that’s really important to me.”
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